The Microsoft “Futura” Global Design System.
A global digital design system built to bring clarity, consistency and scale across Microsoft’s entire product ecosystem. The work connected brand, UX and product guidance into one dynamic modular system for teams across markets, platforms and business units.
Built for Global Scale.
Developed the product, design and UX strategy for a scalable visual brand system supporting 5 core businesses, 190 countries, 90 launch languages and a global audience of 1.5B active subscribers.
User research was at the heart of the experience - testing the existing Metro Design Language established by Windows Phone and X-Box. Working closely with engineering leadership and key business units, the dynamic interface was designed and scoped across multi-year product roadmaps to deliver one of the first dynamic interface systems for multi-modal and connected experiences.
OUTCOME
A unified digital foundation designed to help global teams move faster, stay aligned and deliver consistent product experiences at enterprise scale.
“From Digital to Physical, A Brand Experience Across Every Touch-point.”
