Expanding the Audio & Video Product Strategy.
Product and UX strategy engagement built to identify key growth opportunities across audio and video experiences. Our work helped clarify product investment, customer journeys and roadmap priorities for desktop, mobile and connected TV subscriber growth.
Mapped for Accelerated Subscriber Growth with New Audiences.
Delivered internal capability analysis, competitive landscape research, UX/CX frameworks, journey mapping and near- to mid-term roadmap priorities for a business with 4M subscribers, 5 core journeys and an 18-month roadmap tied to 20% new subscriber growth.
OUTCOME
A clearer product direction for audio and video experiences, helping executive, product and design leadership prioritize the right features, journeys and investments.
Identifying key areas and opportunities.
