Most Lovable Product Framework
The Most Lovable Product framework (MLP) is an organizational structure, methodology and process that I have been developing over the past 10 years to focus companies on their customer needs, and delivering exponential value to the business by creating products people love.
“Understand your customers deeply, talk to them, watch & listen. Only then can you create products people love.”
Highlighted Screens from the Most Lovable Products Framework Keynote Presentation
The MLP framework focuses on customers, by setting a clear vision, defining a clear mission, and creating core values that can be shared and celebrated across every aspect of the organization. It creates the opportunity to better understand your customers, provide them with valuable differentiators, and stand out from the competition.
At Discovery, we implemented the Most Lovable Product framework - changing the MVP (Minimum Viable Product) language - to design, develop and launch our products to a global audience of over 80 million in record time.