Future Connected Experiences

Part of my role at Discovery included the ideation and incubation of new connected experiences and services. This provided myself and my teams with the ability to not only re-think current media and streaming services, but to also look beyond the constraints of today and reach towards the not so distant future.

MOBILE FIRST

While working on the initial concepts and vision for Food Network Kitchen and Magnolia, we had discussed the opportunity to re-engage with fans around the globe with a concept called “Beyond”.

PASSIONATE FANS

Beyond was not like any other service as it focused heavily on areas of Science, Technology, Natural History and Adventure. Its unique differentiator was focused on bringing passionate fans and communities around the globe together with live and interactive experiences building on knowledge, curiosity and empowerment.

“Our mission is to deliver live, real-time experiences to everyone, anywhere in the universe - all to the palm of your hand.”
— Shawn Johnson

PERSONALIZED

Mobile and Connected TV Screens allow for contextualized personalization by location, time of day, interactions and behaviors.

TAILORED

Beyond’s tailored and targeted mobile experiences provide access to any event, any live stream, and any experience throughout the world — all in the palm of your hand.

Future opportunities arise when a group is ready to take risks. That’s how I explained our mission to the team. By researching our customers and the market, we identified key areas for excitement and connection around content and community.

Our work for Beyond established a new standard for Discovery, creating global opportunities. Many of these features are part of Discovery+, but they also model new live and interactive experiences that serve as social connectors.

BEYOND PROJECT HIGHLIGHTS

  • Live Real Time Experiences & Social Experiences

  • Live Event Q&A with Experts from Around the Globe

  • Enhanced Interactivity and Context for Leading Stories

  • Tailored & Localized Location Based Experiences

  • Community Based Features & User Generated Experiences