Product Creative Systems
For both Discovery+ and 18 DiscoveryGO apps, our teams updated all creative assets to fit the new designs. With more than 60,000 episodes and over 5,000 series launching, we aimed to create dynamic libraries and develop artwork for use across 20 platforms, including Apple, Roku, Google, Samsung, and FireTV.
“We provide targeted, scalable and personalized imagery for each customer across every touchpoint, and every dynamic surface.”
Scalable systems
Dynamic Systems are critical when tailoring for various screens, experiences and personalization engines. Developing these systems is critical for the user experience. Over 120,000 graphics were developed to be used globally and extend the library to kids, sports, news and other genres.
Make it MEMORABLE
Customers are more likely to remember and respond to a visual quickly through cognitive recall when artwork is consistent across surfaces.
A well constructed library can easily translate and localize for cultural sensitivities; while being strategically mobilized for different customer touch points that increase engagement.
The Product Creative plays an essential and integral role in shaping the overall customer experience, and it is crucial that it be meticulously thought out, scalable, and extensible to meet the evolving needs of users.
PRODUCT CREATIVE SYSTEM HIGHLIGHTS
25 Sizes per Title | 200K Graphics
Scalable Creative Libraries for Use Across Global Markets
On Platform Dynamic Libraries for Personalization
Off Platform Experiences including Apple, Google, Amazon, Samsung & Roku
Foundational Templates for Motion, Video and Animated Cards