Reinventing Live Experiences

Live Event and Sports programming were unique only to broadcasting. While at NBC, I asked my team to investigate live experiences more thoroughly by creating concepts and prototypes that "Re-Imagine the Shared Live Experience" for streaming with/without live broadcast. This experience aimed to enhance live shows, events, and shared content viewed later.

CONCEPTUAL DISCOVERY BOARDS

The teams performed detailed research through a discovery phase. It included competitive analysis of different streaming services and platforms. Information was captured/shared ahead of our Executive Product & Design UX Brainstorm Sessions to evaluate opportunities.

INITIAL SKETCHES FOR MULTI-SCREEN EXPERIENCES

We conducted a series of UX Design Driven Sprints to better understand, refine and craft key priorities for the product, customers and business. Our results quickly identified mobile and tablet devices where features would easily provide opportunities for companion and collaborative viewing experiences.

USER JOURNEYS & PATHS

During this stage of the process, we aligned UX Patterns, Interactions and Experiences across multiple platforms and touch-points. Understanding and uncovering key friction points within the product experience are integral when developing key requirements, use cases, and OKR/KPI’s that address value and opportunity to exceed customer needs and expectations.

PROTOTYPES & TESTING

The screens above show important interface states where users first interact with content. The experience is smooth and simple, focusing on the content. Data drives a user-friendly design that learns individual preferences and adjusts based on their habits and actions.

It also allows us to analyze all subscribers to find moments and chances based on time, location, and content. As we expand to new devices and platforms, this framework will ensure a consistent and positive brand experience for users everywhere.